Data Privacy Statement

1. Objective and responsible body

1.1. This Data Privacy Statement explains the nature, scope and purpose of the processing of personal information within our online offer as well as the related websites, features and content (collectively referred to herein as the “online offer” or “website”). The Data Privacy Statement applies regardless of the domains, systems, platforms, and devices (e.g., desktop or mobile) on which the online offer is run.

1.2. The provider of the website and the body that is responsible for data protection is:
targens GmbH, Calwer Strasse 33, 70173 Stuttgart; Dr. Volker G. Fischer, CEO, e-mail:; telephone +49 711.222 992-900.

1.3. For information about how to contact us, please see the legal notice of our website.

1.4. The name and contact details of the Data Protection Officer of targens GmbH is Denis Ruthardt, Calwer Strasse 33, 70173 Stuttgart; telephone +49 711.222 992-821; e-mail:

1.5. The term “user” includes all customers and visitors of our online offer. The terms used, such as “user”, are to be understood as gender-neutral.

2. Basic information about data processing

2.1. We process the personal data of users only in compliance with the relevant current data protection regulations. The data of the users is only processed if there is legal permission to do so. In other words, particularly if the data processing is necessary or is legally required for the provision of our contractual services (e.g., the processing of orders) and our online services,
if the users have provided their consent, as well as in our legitimate interests (i.e., in the interest of the analysis, optimization and user-friendly operation of our online offer), particularly regarding the range measurement, collection of access data and use of third-party services.

2.2. With regard to the processing of personal data on the basis of the Data Protection Regulation (GDPR) applicable as of May 25, 2018, please note that the legal basis for consent is Art. 6 para.1 lit. a and Art. 7 GDPR, the legal basis for the processing for the sake of the performance of our services as well as for the implementation of contractual measures is Art. 6 para.1 lit.b GDPR, the legal basis for the processing in order to fulfill our legal obligations is Art. 6 para.1 lit.c GDPR and the legal basis for the processing in order to safeguard our legitimate interests is Art. 6 para.1 lit. f GDPR.

2.3. We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are adhered to and in order to ensure that the data that we process is protected from accidental or intentional manipulation, loss, destruction or access by unauthorized individuals.

3. Processing of personal data

3.1. The personal data, such as address and communication data, is (in addition to the processing explicitly mentioned in this privacy policy) processed in order to fulfill our contractual obligations, implement pre-contractual measures and fulfill statutory obligations. These services include the provision, execution, maintenance, optimization and security of our services, including our user services.

3.2. When contacting us (via contact form or e-mail), the details of the user are stored exclusively for the purpose of processing the request.

4. Collection of access data

4.1. On the basis of our legitimate interests, we collect data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the retrieved web page, the file, the date and time of retrieval, the amount of data transferred, a message regarding successful retrieval, the browser type and version, the user’s operating system, the referrer URL (the previously visited page), the IP address and the requesting provider.

4.2. We use the log data without assignment to the person of the user or other profiling pursuant to the statutory provisions only for statistical evaluations for the purpose of the operation, security and optimization of our online offer. However, we reserve the right to retrospectively review the log data if, on the basis of specific evidence, there is a legitimate suspicion of unlawful use.

5. Cookies & range measurement

5.1. Cookies are information transmitted from our web server or third-party web servers to users’ web browsers and stored there for later retrieval. Cookies can be small files or other types of information storage. In the context of this privacy policy, users are informed about the use of cookies in the context of pseudonymous range measurement.

5.2. If users do not want cookies stored on their computers, they are asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

You can adjust your consent to using cookies on this website by clicking here.

5.3. It is possible to manage many online advertising cookies from companies via the US website or the European website

5.4. Our Internet pages use so-called “cookies”. Cookies are small text files and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or an automatic solution is provided by your web browser. In some cases, cookies from third-party companies may also be stored on your device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services). Cookies have different functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or to display advertising. Cookies that are required to carry out the electronic communication process or to provide certain functions that you wish to use (e.g. shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted. Insofar as cookies are used by third-party companies or for analysis purposes, we will inform you of this separately within the scope of this data protection declaration and, if necessary, request your consent.

5.5. Cookie consent with Borlabs Cookie Our website uses the cookie consent technology of Borlabs Cookie to obtain your consent to the storage of certain cookies in your browser and to document this in accordance with data protection regulations. The provider of this technology is Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (hereinafter referred to as Borlabs). When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. This data will not be passed on to the provider of Borlabs Cookie. The collected data will be stored until you request us to delete it or delete the Borlabs cookie yourself or the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected. Details on the data processing of Borlabs Cookie can be found under The Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 Para. 1 S. 1 lit. f GDPR.

6. Integration of third-party services and content

6.1. Within our online offer and based on our legitimate interests (i.e., interest in the analysis, optimization, and user-friendly operation of our online offer), we make use of third-party content or service offers in order to incorporate their content and services, e.g., videos or fonts (collectively referred to as “content”). This always presupposes that the third-party providers of this content detect the IP address of the users, since the providers could not send the content to the browser without the respective IP address. The IP address is therefore required for the presentation of this content. We endeavor to only use content regarding which the respective providers only use the IP address for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information, such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time as well as other information about the use of our online offer and may be linked to such information from other sources.

6.2. The following presentation provides an overview of third-party providers as well as their contents, including links to their data privacy statements, which contain further information about the processing of data and (as already mentioned here in part) opt-out options:

6.3 This website uses technologies from Google Analytics to collect and store data for marketing and optimization purposes. From this data, user profiles can be created under a pseudonym. Cookies can also be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor’s Internet browser. Cookies enable the recognition of the Internet browser. The data collected using Google Analytics technologies will not be used to personally identify the visitor of this website and will not be merged with personal data about the bearer of the pseudonym without the separate consent of the person concerned. The collection and storage of data can be objected at any time with a future effect moved.

6.4 Our website uses counting pixel technology provided by WiredMinds GmbH ( to analyze visitor behavior. In connection with this, the IP address of the visitor is processed. The processing occurs only for the purpose of collecting company based information such as company name, for example. IP addresses of natural persons are excluded from any further processing by means of a whitelist. An IP address is not stored in LeadLab under any circumstances. While processing data, it is our outmost interest to protect the rights of natural persons. Our interest in processing data is based on Article 6(1)(f) GDPR. At no time is it possible to draw conclusions from the collected data on an identifiable person. WiredMinds GmbH uses this information to create anonymized usage profiles of the visit behavior on our website. Data obtained during this process is not used to personally identify visitors of our website.
Opt-Out: Exclude from tracking (A functionally necessary cookie will be set to permanently ensure no tracking by WiredMinds LeadLab occurs on this website).

7. Disclaimer for links and references

We do not assume any liability for contents or for compliance with the copyrights and labeling obligations
of websites which are beyond our area of responsibility.

8. User rights and the deletion of data

8.1. Users have the right to receive free information regarding the personal data we have stored about them.
In addition, users have the right to correct, delete or restrict the processing of their personal data. They may assert their rights to data portability and, in the event of unlawful processing, file a complaint with the competent authority.

Users can revoke their consent at any time without giving reasons in that regard and without any disadvantages, in principle with effect for the future, by communicating with the contact identified in Point 1.4.

8.2. The data stored by us will be deleted as soon as it is no longer necessary for its intended purpose and provided that the deletion does not conflict with statutory retention requirements.

9. Changes to the Data Privacy Statement

9.1. We reserve the right to change the Data Privacy Statement in order to adapt it to changed legal situations or to changes in the service and data processing. However, this only applies to statements concerning data processing.
If users’ consent is required or elements of the Data Privacy Statement contain provisions of the contractual relationship with the users, the changes will only be undertaken with the consent of the users.

9.2. The users are asked to keep up to date regarding the content of the Data Privacy Statement.

10. Google Tag Manager

10.1. We use the Google Tag Manager from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The Google Tag Manager is a support service and does not itself process any personal data. The tool triggers other components, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this will remain in place for all tracking tags implemented with Google Tag Manager. For more information about Google Tag Manager, see Google’s privacy policy.
Please note that due to the Cloud Act, American intelligence services could possibly gain access to personal data that will inevitably be exchanged with Google due to the Internet Protocol when integrating this tool.

11. JSDelivr CDN

Type and scope of processing
We use JSDelivr CDN to properly deliver the content of our website. JSDelivr CDN is a service of Prospect One, which acts as a content delivery network (CDN) on our website.

A CDN helps to make the content of our online offer, in particular files such as graphics or scripts, available more quickly with the help of regionally or internationally distributed servers. When you access this content, you connect to servers of Prospect One, Krolewska 65a, Krakow, Malopolskie 30-081, Poland, whereby your IP address and, if applicable, browser data such as your user agent are transmitted. This data is processed exclusively for the purposes mentioned above and to maintain the security and functionality of JSDelivr CDN.

Purpose and legal basis
The use of the Content Delivery Network is based on our legitimate interests, i.e. interest in a secure and efficient provision as well as the optimization of our online offer in accordance with Art. 6 para. 1 lit. f. GDPR.

Storage duration
The specific storage period of the processed data cannot be influenced by us, but is determined by Prospect One. For more information, see the privacy policy for JSDelivr CDN:

12. Privacy notices for newsletters

Description and scope of data processing
Procedure for registering for a newsletter: To inform our customers, we send out a newsletter by electronic mail at regular intervals. We only record your e-mail address for this purpose, as well as your first and last name for personal salutation. We store this data with the contract data processor mentioned under point 6.

Legal basis for data processing
The legal basis for the processing of your personal data within the scope of the newsletter dispatch is Art. 6 para. 1 lit. a EU-GDPR in case of consent or the legal permission of Art. 7 para. 3 UWG [Act against Unfair Competition] as a result of the sale of goods or services. You can prohibit this advertising use at any time without incurring any costs other than the transmission costs according to the basic tariffs.

Purpose of data processing
Your personal data is collected only to send the newsletter to you. The purpose of processing your personal data in the context of sending the newsletter is to promote More information on data processing

Service provider
The newsletter is sent using the shipping service provider ActiveCampaign: Chicago, US 1 North Dearborn St 5th Floor Chicago, IL 60602 USA. You can view the data protection regulations of the shipping service provider here: The shipping service provider is used on the basis of our legitimate interests in accordance with Article 6 Para. 1 Letter f GDPR and an order processing contract in accordance with Article 28 Para. 3 Clause 1 GDPR.

Adequate level of data protection
We have concluded an order processing contract with ActiveCampaign within the meaning of Article 28 GDPR. In addition, the new EU standard contractual clauses have been concluded to ensure an appropriate level of data protection. We have concluded “Module 2 – Controller to Processor”.

In addition, a Transfer Impact Assessment (TIA) and a Data Protection Impact Assessment were carried out. Due to the data processed when using ActiveCampaign, we see an acceptable risk for the legitimate interests of the data subjects when data is transferred to the USA. 

Newsletter success measurement
The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or from the service of a shipping service provider if we use one. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or the access times.

The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to monitor individual users. The evaluations help us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Data transfer to the USA
Based on the ECJ (ruling of 16.07.2020, ref.: C-311/18 (“Schrems II”)), there is no adequate level of data protection in the USA. In addition, there may be state surveillance measures in the USA, where no adequate legal protection can be claimed against these measures. Data processing in the USA in connection with our newsletter is based on your consent within the meaning of Article 49 (1) (a) GDPR. You can revoke this consent at any time with effect for the future. See paragraph from the sale of goods or services.

Duration of storage
Your personal data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. Your personal data will therefore be stored for as long as the subscription to the newsletter is active.

Objection and removal options
You can unsubscribe from the newsletter at any time. For this purpose, there is a corresponding link in every newsletter. Cancellation of the subscription also enables consent to be revoked.