Data Privacy Statement

1. Objective and responsible body

1.1. This Data Privacy Statement explains the nature, scope and purpose of the processing of personal information within our online offer as well as the related websites, features and content (collectively referred to herein as the “online offer” or “website”). The Data Privacy Statement applies regardless of the domains, systems, platforms, and devices (e.g., desktop or mobile) on which the online offer is run.

1.2. The provider of the website and the body that is responsible for data protection is:
targens GmbH, Calwer Strasse 33, 70173 Stuttgart; Dr. Lars A. Ludwig, CEO, e-mail:; telephone +49 711.222 992-900.

1.3. For information about how to contact us, please see the legal notice of our website.

1.4. The name and contact details of the Data Protection Officer of targens GmbH is Denis Ruthardt, Calwer Strasse 33, 70173 Stuttgart; telephone +49 711.222 992-821; e-mail:

1.5. The term “user” includes all customers and visitors of our online offer. The terms used, such as “user”, are to be understood as gender-neutral.

2. Basic information about data processing

2.1. We process the personal data of users only in compliance with the relevant current data protection regulations. The data of the users is only processed if there is legal permission to do so. In other words, particularly if the data processing is necessary or is legally required for the provision of our contractual services (e.g., the processing of orders) and our online services,
if the users have provided their consent, as well as in our legitimate interests (i.e., in the interest of the analysis, optimization and user-friendly operation of our online offer), particularly regarding the range measurement, collection of access data and use of third-party services.

2.2. With regard to the processing of personal data on the basis of the Data Protection Regulation (GDPR) applicable as of May 25, 2018, please note that the legal basis for consent is Art. 6 para.1 lit. a and Art. 7 GDPR, the legal basis for the processing for the sake of the performance of our services as well as for the implementation of contractual measures is Art. 6 para.1 lit.b GDPR, the legal basis for the processing in order to fulfill our legal obligations is Art. 6 para.1 lit.c GDPR and the legal basis for the processing in order to safeguard our legitimate interests is Art. 6 para.1 lit. f GDPR.

2.3. We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are adhered to and in order to ensure that the data that we process is protected from accidental or intentional manipulation, loss, destruction or access by unauthorized individuals.

3. Processing of personal data

3.1. The personal data, such as address and communication data, is (in addition to the processing explicitly mentioned in this privacy policy) processed in order to fulfill our contractual obligations, implement pre-contractual measures and fulfill statutory obligations. These services include the provision, execution, maintenance, optimization and security of our services, including our user services.

3.2. When contacting us (via contact form or e-mail), the details of the user are stored exclusively for the purpose of processing the request.

4. Collection of access data

4.1. On the basis of our legitimate interests, we collect data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the retrieved web page, the file, the date and time of retrieval, the amount of data transferred, a message regarding successful retrieval, the browser type and version, the user’s operating system, the referrer URL (the previously visited page), the IP address and the requesting provider.

4.2. We use the log data without assignment to the person of the user or other profiling pursuant to the statutory provisions only for statistical evaluations for the purpose of the operation, security and optimization of our online offer. However, we reserve the right to retrospectively review the log data if, on the basis of specific evidence, there is a legitimate suspicion of unlawful use.

5. Cookies & range measurement

5.1. Cookies are information transmitted from our web server or third-party web servers to users’ web browsers and stored there for later retrieval. Cookies can be small files or other types of information storage. In the context of this privacy policy, users are informed about the use of cookies in the context of pseudonymous range measurement.

5.2. If users do not want cookies stored on their computers, they are asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

You can adjust your consent to using cookies on this website by clicking here.

5.3. It is possible to manage many online advertising cookies from companies via the US website or the European website

6. Integration of third-party services and content

6.1. Within our online offer and based on our legitimate interests (i.e., interest in the analysis, optimization, and user-friendly operation of our online offer), we make use of third-party content or service offers in order to incorporate their content and services, e.g., videos or fonts (collectively referred to as “content”). This always presupposes that the third-party providers of this content detect the IP address of the users, since the providers could not send the content to the browser without the respective IP address. The IP address is therefore required for the presentation of this content. We endeavor to only use content regarding which the respective providers only use the IP address for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information, such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time as well as other information about the use of our online offer and may be linked to such information from other sources.

6.2. The following presentation provides an overview of third-party providers as well as their contents, including links to their data privacy statements, which contain further information about the processing of data and (as already mentioned here in part) opt-out options:

6.3 This website uses technologies from Google Analytics to collect and store data for marketing and optimization purposes. From this data, user profiles can be created under a pseudonym. Cookies can also be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor’s Internet browser. Cookies enable the recognition of the Internet browser. The data collected using Google Analytics technologies will not be used to personally identify the visitor of this website and will not be merged with personal data about the bearer of the pseudonym without the separate consent of the person concerned. The collection and storage of data can be objected at any time with a future effect moved.

6.4 Our website uses counting pixel technology provided by WiredMinds GmbH ( to analyze visitor behavior. In connection with this, the IP address of the visitor is processed. The processing occurs only for the purpose of collecting company based information such as company name, for example. IP addresses of natural persons are excluded from any further processing by means of a whitelist. An IP address is not stored in LeadLab under any circumstances. While processing data, it is our outmost interest to protect the rights of natural persons. Our interest in processing data is based on Article 6(1)(f) GDPR. At no time is it possible to draw conclusions from the collected data on an identifiable person. WiredMinds GmbH uses this information to create anonymized usage profiles of the visit behavior on our website. Data obtained during this process is not used to personally identify visitors of our website.
Opt-Out: Exclude from tracking (A functionally necessary cookie will be set to permanently ensure no tracking by WiredMinds LeadLab occurs on this website).

7. Disclaimer for links and references

We do not assume any liability for contents or for compliance with the copyrights and labeling obligations
of websites which are beyond our area of responsibility.

8. User rights and the deletion of data

8.1. Users have the right to receive free information regarding the personal data we have stored about them.
In addition, users have the right to correct, delete or restrict the processing of their personal data. They may assert their rights to data portability and, in the event of unlawful processing, file a complaint with the competent authority.

Users can revoke their consent at any time without giving reasons in that regard and without any disadvantages, in principle with effect for the future, by communicating with the contact identified in Point 1.4.

8.2. The data stored by us will be deleted as soon as it is no longer necessary for its intended purpose and provided that the deletion does not conflict with statutory retention requirements.

9. Changes to the Data Privacy Statement

9.1. We reserve the right to change the Data Privacy Statement in order to adapt it to changed legal situations or to changes in the service and data processing. However, this only applies to statements concerning data processing.
If users’ consent is required or elements of the Data Privacy Statement contain provisions of the contractual relationship with the users, the changes will only be undertaken with the consent of the users.

9.2. The users are asked to keep up to date regarding the content of the Data Privacy Statement.